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Trump's 'New America' Rebrand: The Magical Thinking of a Map-Scribbling Dickhead

The former president's latest social media brainfart claims renaming New Mexico will cure crooked elections and inflate home prices, proving his only policy is slapping stickers on problems.

A group of people, including children and an adult man wearing a hat, are sitting on the ground eating meals from plates. They are gathered near a vintage car.
Russell Lee / Wikimedia Commons, Public domain

The facts

President Donald Trump has renewed his call for New Mexico to change its name to 'New America,' asserting on Truth Social that the alteration would significantly benefit the state. Trump claimed the new name would 'add great value and prestige to the State!' and predicted that 'Home Values and Incomes would rise.' He also suggested that residents would become 'even prouder while saluting our beautiful American Flag!' In addition to the economic and pride-related benefits, Trump included a critique of the state's elections, stating, 'Maybe even the Crooked Elections, that New Mexico is known for, would become honest again!' The former president did not provide evidence for these assertions regarding election integrity or the economic impact of a name change. This is not the first time Trump has proposed renaming places; he previously suggested renaming Lake Ontario to 'Lake America' and the Gulf of Mexico to the 'Gulf of America.' New Mexico's governor, Michelle Lujan Grisham, has previously opposed the renaming idea, stating that the state's name is historically significant and 'isn’t up for debate.' She criticized the focus on renaming as a distraction from her administration's work on issues like child care, education, and housing.

Our take

Holy shit, the human Etch A Sketch is at it again. After his brilliant proposals to rename Lake Ontario 'Lake America' and the Gulf of Mexico the 'Gulf of America' sank without a trace, Donald Trump has returned to his favorite pastime: trying to fix complex geopolitical realities by treating them like a mislabeled box in his bankrupt storage locker. His latest Truth Social ejaculation insists that if we just scratch out 'Mexico' and write 'America' on the map, home values will skyrocket, incomes will soar, and residents will finally feel the appropriate level of patriotic priapism while saluting the flag. This is the economic theory of a toddler who thinks changing the name on his juice box turns it into champagne. It’s the desperate, flailing logic of a grifter whose entire legacy is a name on steaks, a university, and a line of shitty ties - a man who truly believes branding is alchemy. For this absolute cunt, a state’s centuries-old identity, culture, and history are just a fucking typo to be corrected with the civic planning equivalent of a Sharpie. And the pathetic kicker, the whiny little postscript that gives the whole game away, is his claim that this magical rebranding might even straighten out New Mexico’s 'Crooked Elections.' Right. Because the foundational issue in our democracy isn’t gerrymandering, dark money, or insurrectionist dipshits - it’s the terrifying, democracy-eroding power of the letters M-E-X-I-C-O on a ballot. It’s a confession, wrapped in a non-sequitur, stuffed inside a brain-dead slogan. He’s admitting that for him, election integrity was never about process or security; it’s about which team’s name is on the trophy. If you don’t like the score, just burn the scoreboard and declare victory. Governor Michelle Lujan Grisham, who is presumably busy with actual fucking problems like child care and housing, has already told this clown to pound sand, noting the state’s name 'isn’t up for debate.' But Trump doesn’t debate. He just points at things and barks new names for them, like a dog trying to rename a fire hydrant. This isn’t policy. It’s a public, digital tantrum from a man whose understanding of value is so shallow he thinks a coat of paint is a renovation. He’s a piss-poor conceptual artist vandalizing the atlas, and we’re all supposed to applaud his vision. What a breathtaking, galaxy-brained asshole.

Sources

01Fox News Politics: Trump renews push to rename New Mexico ‘New America,’ touts higher home values and incomes02Wikimedia Commons: Homesteader and his children eating barbeque at the New Mexico Fair. Pie Town, New Mexico, October 1940.jpg
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